Hey! I’m Soraya, a marketing student with a deep passion for music, strategy and pop culture.

Since starting university in 2021, I’ve spent most of my free time immersed in music — whether it’s listening to new releases, attending concerts, or discussing the latest trends in the industry.

This blog is my way of combining those interests with my love for storytelling. Here, I share my thoughts on current industry trends, reviews of new albums, and personal experiences from the tours I’ve attended. :)

As a marketing student, I’m also fascinated by the business side of music. That’s why a section of this blog is dedicated to analyzing marketing campaigns and business news shaping the industry.

I hope you find something here that resonates with you!